apple effect

Related to the death of Steve Jobs on Wednesday yesterday (5 Oct) and eyes of the world were fixed immediately on Apple Inc.. Yes, it looks like a scene release of the iPhone 4S a day before the death of Jobs became a little forgotten. Instead, the media and gadget sites write about Steve Jobs and what he has wrought so as to make Apple Inc.. size now.
One of the things the media write is CSmonitor. Through its correspondent, Alan Webber, CSmonitor tells how Apple as a company and as a leader, Steve Jobs has changed the perspective of the world through technology and innovation.
Webber said first met Steve Jobs in 1991. Webber is currently the managing editor of the Harvard Business Review (HBR). Webber made the trip from Boston to Silicon Valley to see what happens at the headquarters of Apple. Webber recently gave a presentation to a class at Stanford University in Palo Alto, California, when Jobs appeared and started a conversation with him.
"The article is good," said Jobs. "One of the best articles I have ever read. You are right to mention not a computer, but computing. "
Jobs then talked about an article recently published in the July 1991 edition of HBR, written by Andy Rappaport and Shmuel Halevi titled "Industrial Computer Not Have a Computer". Actually the provocative article comes at a time the United States saw a nervous Japanese companies control more than 40 percent of U.S. laptop market. Japanese company also leads in the production of memory chips and be the dominant U.S. competitors in the production supercomputers.
The article asks U.S. to not worry. It's because the future is in the computer but not in the computation. "Defining how computers are used, not how they are produced, will create real value - and thus the strength of markets, jobs, and wealth - in the next 10 years," so the contents of the article. "A computer is the main source of enterprise computing to customers."
Computer is a 'thing', while what people want is not a 'thing' but to do 'many things'.
With a strategic vision that they have, Jobs has led Apple to be the most admired company in the world. According to Fortune magazine it has been running for four years. Jobs has made Apple become the world's favorite entertainment center, listening gadgets, gadgets read, watch gadgets, things previously impossible to do with gadgets.
Of course be important to have the hardware to the application have the right platform. And in view of Jobs, the hardware should be unusual and different from the others. Hardware should be designed properly and different. If seen and felt, touched and heard his voice, then all user interface on the hardware then digodok by Apple and in the business sphere. At least, that Apple products exist in the eyes of Webber.

And now Apple has become a world-class company. There are many things that make the public was amazed at the leadership of Apple and Steve Jobs but Webber noted that he told 3 news worthy of scrutiny:
1. Although Apple's 45,000 employees still seem to be too little, but Apple have surpassed ExxonMobil as the richest companies in the world. It is very surprising achievement.
2. When the U.S. economy is mired in recession and unrelenting U.S. government can not solve its debt, Apple actually has cash reserves of $ 76 billion, which recognized more than what the federal government dimilik.
3. Jobs announced his resignation last August from his position as CEO of Apple. Announcements should be normal for a CEO that just begs the question, speculation, and enormous outpouring of concern for Jobs and Apple.
How seriously ill Jobs? What is the impact of the resignation of Jobs to Apple products? How strong Tim Cook and the rest of the team without Jobs? Can they continue to create innovations like Jobs?
But there is also another question, which is considered more relevant Webber: When Jobs no longer be CEO, marking a milestone in the long journey of Apple, what can be taken by American businessmen? If we use the transition of leadership at Apple is as an opportunity for self-reflection, what valuable lessons can be learned by the U.S. (and other countries) about the management, philosophy and business practices?
Well, now after 20 years since Jobs praised the HBR article, the U.S. economy and large U.S. companies have even become a force intact. If it was Rappaport and Halevi writes in his article about concerns over the challenges of today's Japan, China has been soaring as economic rivals that dominate the world market.
In 1991, manufacturing jobs moved overseas and fears haunt American industry. Today, with 9.2% unemployment, largely due to losses in the U.S. manufacturing base, such fears have become a reality.
Instead, through Apple, Steve Jobs has made it become unnecessary worries. When he returned to Apple in 1997, Steve Jobs immediately solve all existing problems. Jobs improve and streamline the organization, get rid of the competing teams, told employees that they have to fight for the company, not against each other.
But the most important lesson from Apple, according to Regis McKenna, Head of Marketing and Public Relations in Silicon Valley, "Look at all the case with an unusual perspective. Perspective that includes product design and user experience as a whole. Apple always tried to do it differently and do it better than other companies. Innovation allows you to get the attention of the market and no matter how good you are, you can always do it better. Apple shows exemplary values ​​are always striving for perfection. "
And it all becomes possible for Apple under the leadership of Steve Jobs. Now after Jobs went on forever, Jobs will be remembered for world heritage including his philosophy of life both as businessmen, scientists and human beings.