BRAIN BEHIND THE BEAUTY OF APPLE MAC

Name Jonathan "Jony" Ive included in the list of the most creative people in the world of technology. He was the brains behind the cool designs on a variety of Apple devices.
In the company founded by Steve Jobs, Ive finished the Senior Vice President of Industrial Design. He is responsible for the appearance of Apple's flagship products, such as the iMac, MacBook, iPod, iPhone, and iPad.
Ive was born in Chingford, London, England, on February 27, 1967. Since childhood, he has been a hobby of drawing. In an interview conducted by Designmuseum.org, Ive said it had no desire to draw and make product design since he was 13-14 years old.
"I knew I wanted to create a design, but I do not know what I wanted to design. Past I interested in anything: cars, products, furniture, jewelry, and vessels," he said.
After discussions with several design consultants, Ive finally decided to concentrate on the science of the most common design, the design of the product. Eventually he focused on the study of art and design at school, then studying industrial design at Newcastle Polytechnic (now Northumbria University was named).
In college, Ive already feel comfortable using Apple Mac. According to him, there is no compelling computer at that time, except for the Apple Mac. Only Apple Macs that support design work. Maybe that's one of the turning points in the life of a Jony Ive.
In 1997, Ive been working as a designer at Apple intends to resign. At that time Apple was losing direction. The leaders in the company's business focus more on improving profits than creating great products. That makes Apple's business slumped and the company almost went bankrupt.
However, 1997 seems to be a historic year for Apple and Ive. Apple bought Next, a computer company owned by Steve Jobs. The acquisition brought Jobs back into the old company he founded, after he was fired in 1985.
Knowing that Jobs would return to Apple, Ive thought better to resign. Long story short, Apple began to transform itself under the leadership of Jobs. In addition to Jobs, Ive become one of the heroes in the history of the rise of Apple. Ive was promoted to chief designer of Apple hardware.
While still alive, Jobs had a very good relationship with Ive. They both often dubbed "jives", a combination of their names, Jobs and Ive. In the biography of Steve Jobs written by Walter Isaacson, Jobs even called Ive as his spiritual partner at Apple.
In the book, Jobs' wife, Laurene Powell, also admitted that her late husband's closeness with Ive. Ive often played into Jobs' home, and their family have a close relationship. Many people come and go in the life of Steve Jobs. They are easily replaced by others, according to Powell. "But not so with Jony," he said.
Jobs with proximity Ive started when Jobs returned to Apple. Their meeting occurred when Jobs visited the Apple design lab. At the time, Jobs was looking for designers from outside of Apple to rejuvenate the company. But then he met with Ive. Jobs noticed how Ive worked and loved the young designers. Since then, they are compact work together and spawned a variety of sophisticated products that become iconic Apple.
The first product they made was the iMac that comes with bright colors are transparent. This attractive design distinguishes the iMac computers in the 1990s, who appeared with a dull beige color.
Product designs made Steve Jobs Ive gained recognition. As reported by BusinessInsider.com, during his lifetime, Jobs once said, "The difference is made by Jony very large, not only felt at Apple, but also around the world. He is a very intelligent man. He understands business concepts and marketing. He also understands what we do at Apple is better than anyone. "
After the death of Steve Jobs, Tim Cook Apple's control of the company as CEO. But if Cook should be compared with Ive, Cook is now the most powerful in the Apple employees, temporary employees Ive is the most important. Ive role in providing guidance to Cook for all decisions related to Apple products.
In October 2012, Cook promotes Ive to rise to a more important position, the Senior Vice President of Industrial Design or head of unit at the Apple Human Interface. With that position, Ive is responsible for leading the hadware and software designer at Apple, one of the most innovative companies in the world.

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